Hi there,
Call me Linh [lin]
Maybe you stumbled upon it by accident, or maybe you're on the hunt for a Digital Product Designer with almost a decade of experience.
Either way, I won't judge you for your internet browsing habits - time is precious, after all.
That's why I'm all about creating products that solve problems and make life easier for users. No need to overthink - let's simplify and find the optimal solution!
WORK EXPERIENCES
Since August 2013
DIGITAL PRODUCT DESIGNER & CONSULTANT
Freelance
Experienced Digital Product Designer and Consultant, poised for collaborative projects integrating user-centric design and strategic expertise:
• Strategic consultancy for web and apps
• Expertise in UX/UI strategy, research, and facilitation of workshops
• Proficient in crafting low and high-fidelity designs, incl. prototyping if required
• Skilled in scripting and setting up usability testing protocols
• Demonstrated proficiency in design leadership and direction
• Accomplished in design management and mentorship roles
November 2021 - November 2023
SENIOR PRODUCT DESIGNER
Healthcare, IT Services and IT Consulting | Berlin, Germany
Responsibilities: Website & User Engagement in Web platform
AMBOSS is a medical technology company with offices in New York, Berlin, Cologne and Cagliari. Its knowledge platform has fundamentally changed the way medical know-how is acquired and utilized at the point of care. Students use the interactive library and high-yield question bank for general study and exam preparation, while clinicians rely on AMBOSS to make effective clinical decisions guided by evidence-based recommendations.
Tasks:
• Close collaboration with PMs, Co-designers and Engineers, Researchers & stakeholders
• UX/UI optimisations and strategies based on qualitative and quantitative analysis
• Leading discovery & design workshops for dedicated project features with Figjam/Miro
• Low and high resolution designs with Figma
• Ensuring consistent usage of components and modules
• Creation of templates for internal CMS: Axon
February 2019 - October 2021
SENIOR PRODUCT DESIGNER
SaaS, IT & Services | Berlin, Germany
Responsibilities: Conversation builder & Chatbot
Solvemate enables brands to deliver quality customer service through meaningful conversations. Their customer service automation platform is powered by smart conversational AI that allows companies to create highly personalised chatbot conversations at scale
Tasks:
• UX strategy, research & concept in collaboration with Product managers, Engineers & CSMs
• Product management: Feature prioritisation, discovery documentations & ticket creation
• Leading Ideation & Design workshops for discoveries with Miro board
• Creation & maintenance of design master sheets and design guidelines
• Responsible for qualitative analysis
• UI designs with SketchApp
• Design prototypes via Invision and Zeplin
• UX&UI support for the Marketing team (website)
• Mentorship & learning sessions with dedicated team members
August 2016 - February 2019
SENIOR UX/UI DESIGNER
E-Commerce | Berlin, Germany
Responsibilities: Android & iOS App + Webshop
Lesara was one of the first companies that used the concept of agile retail within the fashion industry. Agile retail is a direct-to-consumer retail model that uses big data to try to predict trends, manage efficient production cycles, and optimise turnaround on emerging styles. The company uses data, which is acquired from Google, social media and blog posts, that is then analysed to identify current trends.
Tasks:
• UX Research & conception for App and Webshop in collaboration with Product managers and Tech Lead
• Preparation and prioritisation of UX & UI requirements within the UX team
• Design lead & decisions with the Product Team based on stakeholders' feedback & research data
• Creation of Company's Web & App Design Guidelines
• UI Design with SketchApp, UxPin & Invision
• Mentorship with dedicated team member(s)
October 2014 - July 2019
JUNIOR UX/UI DESIGNER
SaaS, IT | Berlin, Germany
Responsibility: Complete software
Webtrekk provides a variety of products to gain insights from data and trigger marketing activities. Products and services are cross-channel campaign reporting and AI-enabled marketing intelligence. The Webtrekk Customer Analytics suite includes user-centric analytics, personalized product recommendations, customer intelligence dashboards, customer journey tracking, tag integration, and web behavior re-targeting.The Webtrekk Data Streams enable raw data to be captured, processed and streamed in real time.
Tasks:
• UX/UI strategies with Balsamiq
• High fidelity designs with Adobe Photoshop CC 2014 and SketchApp
• Prototypes via Protoshare, Invision and Adobe XD CC 2016
• Iconography with Adobe Illustrator and Photoshop CC 2014, exports with IcoMoon & Stash
• Styleguide creation and maintenance via Frontify
March - September 2014
UX/UI DESIGNER (working student)
Online media | Berlin, Germany
Responsibilities: Marketing visuals & Website wireframes
Adviqo makes it easier for everyone to experience life coaching. The company began by taking consumer marketplaces online over 20 years ago and have been shaping the scope of live advice. Their platforms and apps connect individuals with experts all over the world.
Tasks:
• Wireframing with Balsamiq
• UI designs with Adobe Photoshop CC 2014
• Iconography with Adobe Photoshop and Illustrator CC 2014
• Creation and edits of banners, newsletters, product pictures with Adobe Photoshop CC 2014
• PDF Layouts and Stylesheets with Adobe InDesign CC 2014
August - October 2013
GRAPHIC DESIGNER (intern)
E-Commerce | Berlin, Germany
Responsibility: Affiliate marketing visuals
Zalando is Europe’s leading online platform for fashion and lifestyle. The company brings head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty. The assortment of international brands ranges from world famous names to local labels.
Tasks:
• Screen-, banner and teaser design for the online marketing
• Creation of animated GIF, static JPEG banners, HTML mailings and social media ads with
Adobe Photoshop CS6
FOCUS & SKILLSETS
Agile product management
Team building
Strategic planning
UX/UI strategy, research & workshops
Design leadership & direction
Design management & mentorship
Low and high fidelity designs incl. prototyping
Usability testing script writing & setup
TOOLS
SketchApp
Zeplin
Invision
Doc | Slides | Sheets
Balsamiq
