HAPPYGLAM
E-commerce, Cosmetics
Freelancer UX/UI design lead | August 2020 - January 2021
PROJECT GOAL
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As freelancer product designer, I supported Happyglam with finding the best fitting UX/UI solutions to provide young adults a smooth shopping experience.
TEAM
Laurents Mohr
Roman Kirsch
Beatrice Menis
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Digitalsuits
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Website link
1.
COLLECT RELEVANT INFORMATION
UNDERSTAND THE NEED
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At the beginning it was not very clear which user path the startup would strive for. Thus, I started to sketch different versions, trying to come up with simple UX suggestions as possible.
Based on these, I collected the staleholders' feedback and we finally agreed on one solution.
SET THE GUIDELINE
DESIGNSYSTEM
As the UX strategy has been approved, I have then took the colour palette and provided icons as a base to come up with a clear overview for all components and modules.
These has been defined with a mobile-first approach as the majority of the defined target group would spend more time on their phones.
2.
DESIGN ITERATIONS
COLLECT FEEDBACK &
WORK AS A TEAM
The design solutions ran through different iterations: User flows and positioning of certain modules, e.g. product details, buttons and icons etc. got refined. Collaborating closely within a team gave us the chance to move forward easily and have all feedback placed in one place.
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3.
LET'S GET LIVE
IMPLEMENT & TEST
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Several QA tests got conducted to make sure that the webshop runs smoothly on all devices. By now, the key functionalities got launched and are live.
